I don't even know where to begin with the logic that is in this article. Yes, Mom's wear jeans and we even like to dress our kids in jeans, but denim diapers? They are awful! I understand the convenience factor, but I don't think parents are neglecting their children when they have regular diapers on and no pants. Are the denim diapers stronger than regular diapers? Isn't it rather wasteful to throw away denim? Has anyone thought of that? I think Ms. Drexler is wrong when she says, “There’s always one mom in the play group who is in the know and an early adopter of cool things,” Ms. Drexler says. “The first who has these in the play group, wins.”
As for Huggies’ new diapers with a denim pattern, research conducted by the
brand found that 40 percent of mothers wear jeans most days of the week and 57
percent buy jeans for babies within their first six months.
“We know that moms live in jeans,” said Stuart Schneider, senior brand director at Huggies.
“It’s a very fashion-forward trend.”
The brand has sold jean diapers for limited periods in more than 20 countries, beginning with Israel in 2007, and stores in the United States and Canada will carry the products only in June and July, warmer months when pants might be eschewed.
“The jeans diaper could be used as a primary garment, in some cases, as a denim-shorts type of execution,” Mr. Schneider said.
Jen Drexler, co-founder of Just Ask a Woman, a marketing firm that specializes in reaching female consumers, said that jeans were a “uniform” for young mothers and that Huggies had identified a “great social currency moment” — not to mention the convenience. “It is significantly easier to have your kid run around in just a diaper, but you do feel a little bit like you’re neglecting the kid,” Ms. Drexler said. But the denim diapers, she added, could lead to “an explosion of diapers that don’t need clothing.”
The kicker, Ms. Drexler said, is that, when parents do first model the new
diaper on babies in public, it is apt to prompt not stern looks but the
opposite. “There’s always one mom in the play group who is in the know and
an early adopter of cool things,” Ms. Drexler says. “The first who has these in
the play group, wins.”
I'd make fun of the mom that put her kid in these denim diapers and I bet I'm not the only one.
What do you think? Would you put your kid in denim diapers? Am I wrong?